Gone are the days when Facebook primarily offered cheerful status updates and videos of adorable kittens. Now, Facebook is used to promote products, sell goods, and fill open positions. According to NerdWallet, 1.79 billion people use Facebook and spend an average of 40 minutes a day on the platform. For businesses, this represents a huge opportunity to find and attract potential job applicants.
In our simple guide, you’ll learn how to post a job on Facebook for free in just three easy steps. Here’s how you can start using Facebook to find qualified candidates today.
Note: The Facebook Jobs feature will be discontinued in February 2023. The service is no longer available in the Facebook app or on Facebook websites.
1. Log in to your Facebook account
To post a job on Facebook, you’ll first need to log in to your Facebook business account.
If you have a Facebook Business Page, you’ll need to create it before you can post a job on Facebook. To do so, log in to your personal Facebook account. From there, navigate to the top right corner and select the menu icon. In the drop-down menu that appears, go to the column labeled “Create” and select “Page.” From there, follow the prompts to enter all the necessary information and create your Facebook Business Page.
2. Go to “Manage Jobs” and click “Create a Job”
From your Company Page dashboard, go to the left sidebar and look for the option titled “Manage Jobs.” Click on this tab. On the next screen, you can manage past and current job postings (if any). To post a new job posting, click on the blue “Create a Job Posting” button at the top of the screen.
3. Add details about the job
After you click “Create a Job,” you’ll need to enter details about the job in the fields that appear on the left sidebar. Fields include the job title, full- or part-time job, and job description. You can also add information about location, salary, benefits, and schedule.
The information you include will appear in a job preview on the right side of the screen. This will show you how the job will look to users once you’ve posted it.
This is your chance to tell users a little about the job and your company, so take your time with this step. Get creative to stand out from the crowd. You can ask employees what they like most about the job and include this information in the job posting. Choose an attractive photo that will pique the interest of potential candidates, and consider adding a video to the job posting as well.
Once you are satisfied with the information provided and how the job posting appears, click “Next.”
Choose whether you want the job posting to appear only in the Jobs section of Facebook or whether you want it to also appear on your company’s Facebook page by clicking the check marks in the appropriate boxes.
Click “Post” and your job posting will be posted on Facebook.
What to do after posting a job on Facebook?
As with any social media platform, part of the power of Facebook job postings comes from the social network effect. Once the post is published on Facebook, encourage your employees to share the post with their networks and give it a Like as well. That “Like” button can go a long way in landing your next employee.
After you share it with your network, you should review the job posting regularly. If there are applicants, you should respond to them in a timely manner. If you are not receiving the candidates you want for the position, consider editing the job posting. You can do this by clicking on the “Manage Jobs” tab when you are in your Facebook business account.
Once you’ve filled the position or if your hiring needs have changed, you can close the job posting from the “Manage Jobs” tab. Visitors to your company’s Facebook Page and Facebook Careers platform will no longer see the job posting, but it will still be visible to Page admins so they can edit or renew it.
Cost of posting a job on Facebook
You can post a job for free on Facebook, but many users choose to promote their job so that it appears as an ad to more users. If you choose to promote your job, you will need to add a budget for the ad with a price based on a pay-per-click model.
How to promote your job posting on Facebook
If you want to promote your job posting to bring more qualified candidates to your attention, go to your business’s Facebook page and click on the “Ad Center” at the bottom of the left sidebar. Then, click on the “Create Ad” button in the right sidebar.
Click “Boost a posting” and select the job posting you want to boost.
Next, you will define the target audience for the job posting. You can focus on the target audience based on geographic location, interests, education, and other criteria. This will help you focus on the type of candidates you are looking for for this specific position.
Set the duration and budget for the boosted job posting and click “Boost Post Now.”
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