Since LinkedIn’s parent company, Microsoft, has invested billions in AIIt’s no surprise that LinkedIn is also increasingly integrating generative AI functionsas it looks to harness the next wave of technology and maximize opportunities for members.
Today, LinkedIn has outlined its Latest collection of AI improvementsincluding conversational job searching, improved job application support, new LinkedIn Learning tools, and more.
First, there’s improved job search. LinkedIn Premium subscribers gain access to a range of new job search and application tools, including AI-powered application feedback, enhanced cover letter support, and conversational queries to find open positions.
Some of these will be very helpful and will improve the job discovery and application process.
But some, like automatically generated cover letters, seem to go too far, at least in some respects.
I mean, a lot of the job application process comes down to generic templates and presentation styles, and it always has been, so in that context, it makes sense to use AI to guide you in formulating the right message, in the right format.
But then again, we can also imagine that many applicants will use them not only as a starting point, but also as an end point, and that could lead to unqualified applicants misrepresenting their communication skills or qualifications through AI-generated applications.
It’s a fine line, but LinkedIn is making progress in AI, so we’ll see more and more of this in the future, both the good and the bad.
LinkedIn is also adding new AI assistance tools for Premium subscribers, including AI-powered personalized career advice.
“Imagine finding an expert in their field and having a one-on-one conversation about topics they specialize in, such as negotiation, wellness, or business strategy. While most professionals would love to have that kind of access to help them grow, not everyone has that opportunity. That’s why we’re starting to test the ability to get instant, personalized, practical advice from business leaders and industry-leading coaches on LinkedIn Learning — all powered by AI. The answers you’ll receive are expertly prepared and represent a combination of insights tailored to each learner’s unique needs.”
Yes, this also seems a bit risky, given the lack of targeted personalization, but LinkedIn is obviously confident that it can provide useful and valuable career advice, within certain parameters, through AI recommendations.
The proof will be in the process, and perhaps it will be possible to provide more specific and personalized guidance from leading voices.
LinkedIn also notes that it is adding up to 60 new LinkedIn Learning courses each week related to major technological changes.
“These include over 800 AI courses, such as how to develop AI knowledge and improve your deep learning skills. In addition, we are launching new free courses to help members develop cutting-edge technology skills, including those emerging in real time, such as GPT-40.”
It is also adding personalized, AI-powered training within learning courses.
Look, all of these tools can and will have value, but I worry that too many AI tools on LinkedIn, where professionals seek to represent their skills and knowledge, pose a risk to recruiters.
Soon, if not already, it will be impossible to glean much information from cover letters or resumes, since everything will be generated by artificial intelligence. That will put more responsibility on interviewers to determine the best candidates in person, but it could also lead to many more hiring managers interviewing many more applicants as a result.
Is that a good thing? Well, it should improve opportunities for LinkedIn users, but it can also create inefficiencies when it comes to weeding out bad candidates before this stage.
But this is going to happen anyway, and again, given Microsoft’s broader AI push, what better place than LinkedIn to host these tools?
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